Choice, Ltd

Choice was founded in 1983 as a small gift shop located in the heart of Cairo. Still operating as a family business, Choice has grown to become one of the leading retail chains in Egypt that offer high quality and fashionable leather products. Following the success of our handbag line, our Brand has been widened to include purses, jewellery boxes, silver jewellery and a men’s line of briefcases, belts and wallets. In our quest for continuous customer satisfaction, our team has been constantly studying emerging lifestyle and fashion trends to offer the most innovative and unique quality products to our style driven customers. Inspired by our Arabic heritage, our team has been closely working with one of the most prominent international designers in developing a new monogram line that brings Arabic calligraphy into play with a contemporary flavor. Currently our website carries the latest women collection; however, we will soon present the men’s collection online. At this time we do not process any online orders, but lease feel free to contact us anytime should you have any queries or would like to receive more information.